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TrackMaven’s latest industry report explores the idea that more social media content is not the key to more audience engagement.
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No matter what product or service you're selling, it won't appeal to everyone. That's just not logical. So it makes sense that your digital marketing strategy shouldn't be too broad either.
Today I'd like to talk to the one in four marketers who are choosing to forego a content strategy this year about why content is so important for your marketing strategy.
2016 is shaping up to be a year of new media formats and evolving engagement patterns. Pew and Ooyala’s reports offer insight into what to expect in 2016.
Mark your calendar, content marketers. Brafton’s third annual 12 Days of Content returns on Thursday, Dec. 10, providing expert advice on the biggest content marketing trends for the New Year. […]
The holiday season has arrived. Here’s our cheat-sheet for keeping up with trends & best practices for this potentially record-breaking retail season.
You have all the data you need to make smart time-based ads. Here’s how to use Facebook to go deep with demographics to accurately target the best audience.
Finding candidates and employers is the most important challenge HR firms face. Learn when to target them and what kind of content works best for marketing.
This success story demonstrates how ecommerce brands can overcome price concerns with effective content – for 535% return on their content marketing investments.
Industry: Human Resources Content: Blogs, video, infographics, whitepapers, social media Highlights: +94% annual organic traffic, +306% annual social traffic increase, +38% LinkedIn follower growth A goal-focused, diverse content strategy that’s […]