Why content marketing is better than static websites
Still using a static website? Find out why it’s hurting your SEO strategy and your brand.
Still using a static website? Find out why it’s hurting your SEO strategy and your brand.
Brafton’s Consulting department works tirelessly to improve our clients’ marketing efforts. Meet the man leading the charge.
Low time-on-page, high bounce rates, and sudden dips in traffic. Here’s how to deal with these, and other common engagement analytics issues.
You know the value of audience personas, but building them can be a struggle. Here’s how to put your social presence to work to mine data.
Take a closer look into analyzing audience search behavior to improve your keyword strategy.
What should a 2016 keyword strategy look like? Here’s our advice for marketers who want to understand how people are searching for their business online.
Smart competitive analysis can help you unlock content opportunities to fill gaps in the conversation. Brafton Consulting Director Natalie Grogan’s sharing three things to incorporate in your competitive analysis.
Most brands don’t have the ability to seamlessly integrate content onto their websites. Vice President of Product Meredith Farley’s offering Brafton’s solution.
In the year 1900, ad agency Lord & Thomas introduced a novel element to its advertising services: behavioral impact research. Clients were asked to provide mail-order and sales-fluctuation records for […]